Privacy policy.
WHITE RABBIT PLUMBING PRIVACY POLICY
Last Updated: May 2026
1. WHAT PERSONAL INFORMATION WE COLLECT
We collect information necessary to provide plumbing, drain cleaning, water treatment, and HVAC services, including:
• Contact Information: Name, phone number, email address, residential or commercial address
• Service Information: Service history, appointment dates, equipment details, maintenance records
• Payment Information: Credit card information processed securely through our payment processor (not stored directly by us)
• Communication Preferences: SMS opt-in status, email preferences, contact method preferences
• Customer Account Data: Account notes, service preferences, accessibility needs
2. HOW WE USE YOUR PERSONAL INFORMATION
We use the information collected to:
• Schedule and confirm appointments and service calls
• Provide plumbing, HVAC, and related services
• Send appointment reminders and service follow-ups via phone, email, or SMS
• Process payments and issue invoices
• Respond to customer inquiries and provide customer support
• Improve our services based on customer feedback
• Comply with legal and regulatory requirements
• With Your Consent Only: Send promotional offers, seasonal maintenance reminders, and Rabbit Royalty membership program updates
3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH
Your information is shared only with:
• Service Management System: Sera Systems (our appointment scheduling and CRM platform) necessary for service delivery
• Email & Communication: Google Workspace (secure email and document storage)
• Payment Processing: Authorized payment processors to complete credit card transactions
• Phone Services: RingCentral (for call routing and customer support)
• Legal Requirements: Government agencies or law enforcement when required by law
We do NOT share your information with:
• Marketing companies or data brokers
• Third-party advertisers
• Affiliate businesses or partner companies
4. SMS CONSENT & OPT-IN
CONSUMER MESSAGING CONSENT:
You can text White Rabbit Plumbing at (413) 786-6764 for information regarding our plumbing, heating, and drain cleaning services. By texting White Rabbit Plumbing, you agree to receive customer care and notification SMS from White Rabbit Plumbing. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit https://whiterabbitplumbing.com/sms-terms-of-service for our SMS Terms of Service.
HOW TO OPT INTO SMS: By providing your phone number and selecting "Yes, text me appointment reminders and service updates," you are consenting to receive SMS messages from White Rabbit Plumbing. You will receive a confirmation text. Reply YES or CONFIRM to complete your opt-in.
WHAT YOU'LL RECEIVE: - Appointment reminders and confirmations - Service status updates - Follow-up messages after service completion - Important service notifications (weather delays, emergency updates)
Message Frequency: Varies based on your service schedule. Standard message and data rates may apply.
YOUR SMS CONSENT IS PRIVATE: Your decision to opt into SMS messages from White Rabbit Plumbing is kept private and is never shared with third parties, affiliates, or other businesses.
HOW TO OPT OUT: You can opt out of SMS communications at any time by: - Replying STOP to any SMS message - Calling us at (413) 786-6764 - Emailing help@whiterabbitplumbing.com
Important: If you reply STOP, you will receive a confirmation message, then no further SMS messages will be sent to you.
5. DATA SECURITY
We protect your personal information using:
• Encrypted connections (SSL/TLS) on our website
• Secure cloud storage through trusted providers
• Limited employee access on a need-to-know basis
• Regular security updates and monitoring
6. YOUR PRIVACY RIGHTS
You have the right to:
• Request access to your personal information
• Request deletion or correction of your data
• Opt out of marketing communications
• Opt out of SMS messages at any time
7. CONTACT US
For privacy questions or to request access to your information:
White Rabbit Plumbing
Phone: (413) 786-6764
Email: help@whiterabbitplumbing.com
Website: whiterabbitplumbing.com
Location: Southwick, MA
8. CHANGES TO THIS PRIVACY POLICY
We may update this privacy policy from time to time. We will notify you of any material changes by updating the “Last Updated” date at the top of this page.